Jambaritaville

The collaboration between Jamba Juice and Jimmy Buffet will change the perception of Jamba Juice, as well as bring relevance to both. New Jamba Juice locations will be opened that will offer new alcoholic options which will be Jimmy Buffett themed. It will attract those who like Jimmy Buffet, as well as those who have fond memories of going to Jamba Juice. The novelty of the new location's appearance will also attract new customers.